With its vast array of ad placements that appeal to a broad audience, Facebook is now an essential network for advertising in the digital marketing space. Knowing the basic information for every ad placement can definitely increase your yield in ads;
What Are Facebook Ad Placements?
An ad placement is where your ads determine the location across Facebook’s family of apps and services. This includes as: Facebook News Feed, Instagram Feed and Stories, Messenger – the whole nine yards. Optimizing the ad placement is very important to aim and reach your right audience with more accuracy.
Automatic vs. Manual Placements
Facebook offers two primary options for ad placements: automatic and manual.
- Automatic Placements: Facebook uses its technological magic to deliver your ads across all placements where they are assessed and best suited for automating delivery. This is the easy, and quite frankly usually more effective option for newbies.
- Manual Placements-You choose individual placements for your ads. It also gives you more control over your situation, and if you already know where a large number of active users in those age ranges can be found.
Facebook News Feed Ads
We also have the News Feed ads that go directly into the main feed of a Facebook user, these blend perfectly with organic content. Due to their plain and native looks, such ads receive a high engagement rate. That is, eye-catching visuals and clear concise messaging are key to some of the best practices applied.
Instagram Feed Ads
Since Instagram is tied so closely with Facebook, it’s a breeze to manage Instagram Feed Ads right from the same platform. These advertisements are visual focused, which means you’ll want some great photographs and videos. These can work even better when used with hashtags or engaging captions.
Facebook Stories Ads
The Stories ads run full screen, vertical format and appear organically between the stories their friends are proactively watching. With their ephemeral nature, they lend themselves especially well to quick engagement. Creating stories ads that pop requires engaging content with immediate stopping power
Instagram Stories Ads
Instagram Stories ads may very well be yet another example from the modern age of media, like Facebook Story Ads before them. They are highly compelling experiences with unique elements such as interactive stickers and swipe-up links, compound-Zuckerberg says. Bright colours, bold text and interactive elements are all ways to catch the eyes of people scrolling by in today’s environment where we are constantly bombarded with imagery.
Facebook Right Column Ads
Right Column ads run in the sidebar, on a desktop only They are not as widespread or large-volume as News Feed ads, but they may work for remarketing campaigns. AdWise are often cheaper CPC making them a viable, low cost alternative for some campaigns
Audience Network Ads
This multiplies the reach of your ads, as they are distributed to different applications and websites using Audience Network. This placement allows you to reach a bigger audience outside of Facebook. It is essential in evaluating the performance of these ads, as CTR (click-through-rate) and conversion rates are critical to monitor on a weekly basis..
In-Stream Video Ads
In-Stream Video ads are shown during Facebook video content and engage users using truly great video. Best For Longer More Detailed Messages Make sure your videos are engaging in the first seconds to maximize impact.
Messenger Ads
Messenger ads – native, i.e., personalized messages which the audience can open up in their Messenger app and directly interact with your content Advertisements like these work extremely well in terms of personalized marketing and customer service. Creating succinct, personable messages improve the user experience
Marketplace Ads
Marketplace ads – target users browsing Facebook’s hub for buying and selling items. This is particularly useful for e-commerce companies. Common success stories are high-resolution images and informative product descriptions.
Explore Ads on Instagram
Ads that take advantage of the powerful connectivity, discovery and exploration features contained in Instagram Explore appear within the Explore section to engage with users actively looking for new content. These ads need to be attractive and relevant to the trending topic.
Facebook Search Results Ads
Search Results are ads that appear in Facebook search results, allowing you to target users as they search on the platform. These types of ads can increase traffic in the form of high intent prospective buyers. Optimation strategies involves relevant words, phrases and direct call-to-action.
Conclusion
Facebook ad placements are an important next-to-last step in our campaign set-up. With insights into what works in each placement, you have the ability to best allocate your budget and resources down the line for optimal performance.
